OUR SUSTAINABLE JOURNEY SO FAR...
Sustainability is a complex, intricate issue, and understanding it requires serious research and energy - plus even more so to put it all into practice. For some of us, sustainability has to do with a brand’s environmental impact, while others focus on social justice or the support of economies.
For Wilde, sustainability is an overarching term that encompasses all of the above. We make a great effort and impact wherever possible in our business but we still have a long way to go. This is where we’re up to on our journey so far...
- Our supplier enforces ethical working conditions. They ensure their community of workers are paid and treated fairly
- A substantial percentage of their profit is put back into the community via healthcare and education
- They enforce regular health clinic check ups for their community
- We use recycled/recyclable r3 pack courier bags
- Our dyes and print paste are made using natural non-toxic substances
- We eliminate all plastics
- We use No issue recycled card & eco-friendly tissue paper
- There is minimal fabric waste (we use our fabric scraps as ribbon for our packaging)
- Our fabric products are made from natural materials- 100% linen
- Wilde prints are made from recycled hand made card
- Our supplier recycles the water used for dyeing fabrics
- Wilde fabric products are air dried
- We plant a tree for every order sold with One Tree Planted to try and compensate for carbon emissions
Many businesses large and small are making claims that they are 'sustainable' but have hardly any back up to prove this or are only doing so in parts of their business.
We are genuinely trying our best in EVERY aspect of our business to support our claims. We think it is important to be honest and transparent about this. We have ensured we have our own evidence and documentation. Part of this is being featured on fair&good- an Ethical brand directory featuring more than fifty New Zealand brands.
We encourage you to do your research and not believe everything you see or read is 100% accurate.
We are by no means claiming to be fully sustainable in business and as individuals. We are trying to be conscious and help make a positive contribution to our planet where we can for our future generations.
Every little bit helps.